Our website uses "Clarity", a tool from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA for statistical behavioral analysis of the use of the website and user interaction on our website.
Behavioural metrics, heat maps and session replays, in particular user interactions such as mouse movements and other interaction with content and functions of the website, are created as well as pseudonymized usage profiles, graphical representations and session recordings for evaluation.
We process usage data (e.g. websites visited, access times, geographical origin of the page view, language settings, interaction events and behavioral metrics, in particular in the form of clicks, scrolls and, for example, mouse movements including stack trace, selection, window sizes, etc.),
We use Clarity for the needs-based design and continuous improvement of our online offering, for tracking and optimizing the functionality of the website and for error analysis.
The data collected by Clarity will not be used to personally identify the visitor to the website without the separately granted consent of the person concerned and will not be merged with personal data about the bearer of the pseudonym.
The data and information collected is transmitted to Microsoft servers in the USA and stored there. Microsoft reserves the right to use the transmitted information for any purpose in accordance with the Microsoft Privacy Policy, including the provision of the offer, the improvement of Microsoft products and services, including reporting and performance analysis and the creation of user profiles for purposes that include advertising.
The data collected by Clarity will be deleted after 13 months at the latest.
The legal basis for the processing of your data is your consent - Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time. To exercise your revocation, deactivate the Clarity service in the "Cookie Consent Tool" provided on the website. In addition, we would like to point out the possibilities of the data protection functions of your browser and the deletion of cookies from your hard disk as well as the possibility of an opt-out under
https://choice.microsoft.com/de-DE/opt-out.
The provider of Clarity is headquartered in the USA. For data transfers to the USA, the European Commission has issued an adequacy decision under the EU-US Data Privacy Framework (EU-US DPF) in accordance with Art. 45 para. 1 GDPR; thus, the level of data protection in the USA for certified organizations has been assessed as equivalent to that in the EU. The provider of Clarity is certified on the EU-US DPF list of the US Department of Commerce.
https://www.dataprivacyframework.gov/s/participant-search/participant-detail?id=a2zt0000000KzNaAAK&status=Active
Microsoft also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. These clauses are based on an implementing decision of the EU Commission.
Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, the provider of Clarity undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA.
Further information on terms of use and data protection can be found at
https://privacy.microsoft.com/de-de/privacystatement